The retail industry was able to hold itself up even during the recession. The banking industry is very much related to the economy of a country. Click on 'Use Immediately' to import the template's contents to the EdrawMax canvas. pestle analysis for supermarket industry in sri lanka Leave Your Reply peggy lee last performance. PESTEL analysis of the Banking Industry discusses how the political, economic, social, technological, environmental, and legal factors contribute to the banking business. Marketing Tutor. Sri Lanka has a rich and long history dating back to125,000years ago, but the country has a documented record of3000years. And tax exception for industrial plants, expand into Maldives, Seashells, as a Retail outfit. PEST Analysis of Nestle: Conclusion Political factors: The company's ability to impact the government Since Nestl operates in more than 190 countries, any shift in regulatory environments can massively impact operations. With the identification of above criteria, company decided to enter for the modern trade industry of Sri Lanka with retail supermarket chain. Follow this link to learn more about our cookie policy and how we use cookies. Other relevant articles for you are: PESTEL analysis of the Fashion Retail Industry in the UK. Thus, the number of people choosing to take banking services is also increasing, ensuring industry growth. Our academic experts are ready and waiting to assist with any writing project you may have. He is a lecturer in Management and Marketing. The supermarket chain use advance state of the art systems like Motorola MC3000 mobile computers for maintaining inventory with time saving and efficient stock reconciliation. Mobile adoption is very strong, but innovation potential is lacking. Make Pestel Analysis Diagram Now 1. Elephant House range of ice creams, chocks, cones, pops together with their other produce are popular brands both in Sri Lanka and in Maldives. 2.0 INDUSTRY ANALYSIS: PESTEL FRAMEWORK Premium World Trade Organization Free trade International trade. The country is drawing a lot of foreign investments every year. In analyzing the macro-environment, it is important to identify the factors that might in turn affect a number of vital variables that are likely to influence the organizationssupply and demandlevels and its costs (Kotter and Schlesinger, 1991; Johnson and Scholes, 1993). This agricultural and farming industries leading to backward integrations with grocery industry which has influence the above Mega Stores concept and consumer products FMCG, and convenience food and frozen confectioneries which have shown huge potential in becoming one of the lucrative industries encouraging large corporate players JKH investing in this area. It becomes helpful for a country's economy as the small-scale industries or businesses create enough jobs. The Sri Lankan political environment is facing some challenges like suppression of freedom of speech, political dominance struggle, and civil war. It could be observed that there had been times in the process meat and dairy products industry the local supplies have not been adequate and the companies had to import the material to supply the current demand and high cost was absorbed by the company. PESTEL analysis is critical to understand the external threats & opportunities arising because of the macro environment developments. Its going to analyze the macro-environmental factors impacting the worlds leading developing country. EGB the natural ginger beer, Cream soda, Orange crush, Orange barley, Lemonade, Necto, Soda, Apple soda, Dry Ginger, Ale Tonic, Caffeine based wild elephant (energy drink) and blue fountain bottled drink water under the name of Elephant house. (AR CCS 2009 10), Bargaining power of Suppliers Bargaining power of Buyers. Posted on . Our Aldi PESTLE Analysis helps you identify the external factors that impact the operations of Aldi, one of the top 3 grocery stores in the US. 1498 Words; 6 Pages; Good Essays. It will help to encourage more customer engagement. If you purchase a report that isupdated in the next 60 days, we will send you thenew edition and data extraction Free! On the other hand new sources of fresh supply and live stocks to the supply chain of Keells Super. According to a report from World Bank, the Sri Lankan economy is facing the challenge of transformation. The National Minimum Wage Act, No. Economic forces that regulate the exchange of materials, money, energy and information. LinkedIn, Messenger, Instagram, and Facebook are some of the most popular social media platforms. Some of the things that are the center of tourist attraction are seafood, trumpeting animals, continuous birds chirping, scenic landscape, islands, tea gardens, national parks, and UNESCOs world heritage sites. Table of Contents Sri Lanka is a country located in the Indian Ocean rich of Eco resources, having fabulous places, jungles, mountains, views to view. It has very close cultural interactions with India as well. So in this paper we will discuss the external environment of Coca-Cola and how the various factors of external environment affects the functioning of the company and how the company responds to these uncertainties. Sri Lanka has realized the significance of science and technology. This detailed PESTEL analysis of Sri Lanka aims to explore some of the powerful macro factors that impact on Sri Lanka today and may continue doing so in the future. In EdrawMaxs Pestle Analysis of the banking industry we will find out how political, social, economic, technological & legal factors affect the banking sector. The country exports it toItaly,Germany, India,UK, and theUSA. Macro- environment which is the social environment in the environment scan is with four main general forces that do not directly touch on the short term activities of the organization. Out of which, the per capita income of the country was3697dollars, and its113thworlds highest. Keells Supper is retailer the supply chain which links their unique range of product with powerful brand equity to the consumer making the JKH consumer foods & retail industry a power house. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. The PESTLE Analysis highlights the different extrinsic scenarios which impact the business of the brand. Other than that, some financial bodies take care of the money flow and risk associated with the banking system. Keells Supper should watch out for cheap imitations which would damage its brand image, and keells should always maintain the extra value buyers paying for. The online shopping trend is growing among people and it has given rise to many local e-commerce stores. Therefore, the overall progress of a country is to some extent dependent on the growth of the banking sector. The aim of this assignment is to discuss the external environmental analysis of Coca-Cola. These are Political, Economical, Sociocultural, Political Legal which is commonly known as PEST analysis. PESTLE Analysis of The Retail Industry The retail industry is comprised of the process where retailers sell their final products and services to the end consumers. Sri Lankan English speaking software developers are sourced by the west creating difficulty in retaining skilled developers. It allows a company to form an impression of the factors that might impact a new business or industry. M Rahman writes extensively online and offline with an emphasis on business management, marketing, and tourism. Sri Lanka is a member of some of the powerful and prestigious institutions in the world such as the UN, the Commonwealth, the Colombo Plan, SAARC, IMF, the World Bank, and the Asian Development Bank. The country imports it fromMalaysia,Singapore,UAE, India, and China. If a banking institute fails to comply with its laws and regulation, it may face a ban. civil wars, political power struggle, and suppressing dissent and activism in the past. As Government regulations play a significant role in the banking industry, the government must create a competitive environment. In place of traditional banking, internet banking and mobile wallets are gaining high popularity. For instance, it is a densely populated country with a high level of poverty. Scope of Sri Lanka - PESTEL Analysis Report. Looking at the Porters approach to industry analysis it is clear that Keells Super competiveness in the industry is considerably high since three out of five f forces for being competitive are in favor of the company, being a Entry barrier, ability to face the substitute challenges, and having supplier bargaining power on a manageable levels increase the competiveness of the supermarket chain, further the rivalry among competitors being moderate, with suppliers bargaining power needs to be address as issues for competiveness of the firm. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. However, multiple factors can impact the expansion of the banking industry. All rights reserved LCHW. The hospitality industry needs to worry about . The banking sector and economy are tied to each other intricately. The geographic location of the island played a significant role in history from a strategic point of view. Study for free with our range of university lectures! What are the best sectors for investment? Pizza Market Analysis. Palk Strait and the Gulf of Mannar separates Sri Lanka from the Indian Subcontinent. Here you can choose which regional hub you wish to view, providing you with the most relevant information we have for your specific region. Copyright 2003 - 2023 - UKEssays is a trading name of Business Bliss Consultants FZE, a company registered in United Arab Emirates. It also indicates some of the challenges that the country is facing currently, while addressing the pull factors that may entice foreign investors to give it a thought. Technological factors affecting Sri Lanka. Head to the Template section on the left and type 'PESTEL Analysis' to see all the pre-built PESTEL Analysis templates like Netflix PESTEL Analysis, Amazon PESTEL Analysis, IKEA PESTEL Analysis, and more. (AR CCS 2009 10) Recent Tsunami which hit the north eastern coast of Japan, and political unrest in the middle eastern countries would also affect the economy of Sri Lanka which is a small open net oil importing economy as oil price have already being increased by the global market increasing the local fuel prices. the retail shops have faced major threat from the huge discount store like Big Bazar, D-Mart or Wall Mart. Government Support on the IT Sector. Global Overview of the Education Industry, Analysis of the country's political and macroeconomic stability, An overview of the economic structure and major industries. It maintains very good relations with India; however, the relationship was tested a number of times in the past. Sri Lanka should accelerate its growth in the tech industry if the country wants to develop. Academia.edu no longer supports Internet Explorer. [online] notesmatic. The current population of Sri Lanka is just over 21 million (Worldometer, 2021). Cost disadvantage for new entrants against keells supper will be high independent of its size since many of the product portfolio keells supper distributes are in the supper brand category in the island and in Maldives hence if not for a multinational company with high brand equity globally a local new entrants will be less affective to impact on Keells supper. Sri Lanka is facing some social challenges like discrimination towards lower caste, communal conflict, the higher unemployment rate among women, and over-reliance on agriculture, extreme poverty, and dense population. Being competitive and looking at the best competitive strategy by looking at the SWOT analysis it is evident that opportunity are opening up for Keells Super for expansion and increase of market share indicating best approach would be aim at a broader target a mass market strategy best suits as opposed to a focus. 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