Definition of swirl 1 as in to stir to cause (as a liquid) to move about in a circle especially repeatedly kept swirling her lemonade until the ice had melted and it was completely watered down Synonyms & Similar Words Relevance stir wash shake whirl churn whisk whip agitate paddle wheel reel beat 2 as in to twirl Revenue refers to the income you get from a business activity in a given . A business glossary is a collection of data related terms described in clear language that everyone in an organization can understand. Have you ever pushed one of these things? Instead, lets say what we mean and get straight to the point. The elephant has been taken for the elephant in the room. data to move to the cloud. Get better returns on your data investments by allowing teams to profit from Optimize data lake productivity and access, Data Citizens: The Data Intelligence Conference, For example, a customer could be defined as a current or potential buyer of products or services from a vendor., Create a shared language around data related terms, Give visibility into how vocabulary may differ across departments, Ensure agreement and consistency between business content and technical data, Provide consistency in data collection and use across tools, Show the relationships between data assets. Toxic workplaces are stressful work environments with unchecked rumor mills, gossip, and people positioning themselves at the expense of others. However, this writing ignores the most crucial factor in business writing: the audience. Asset. At the top of the rope, I tie another knot. CareerAddict is a registered trademark of The thinking here, we suppose, is that boiling the ocean would take a long time. Reply from Swirl Prepaid MasterCard. Subscribe onApple Podcasts, The feeling that something didn't live up to its hype. Give it real meaning. Business writing is notorious for corporate lingo. Business Grammar: What's Wrong with Mainstreamification. Leverage is mercilessly used to describe how a situation or environment can be manipulated or controlled. The key inflection points on this journey include: My partners and I have applied the Seven Crucial Conversations to guide hundreds of business teams on transformational journeys. Minimum viable brandingA basic, text-driven logo created by the founder with the most passable Photoshop skills. I feel grateful for being able to contribute. From fresh-faced interns to top management, everyone drops one of these gems occasionally. a unified platform. Thats what the corporate world needs: more buzzwords. Basically a dynamic, proactive version of your to do list. A tip: "Affect" is most commonly a verb, "effect" a noun. Ultimately, you just aim for everyone to buy what youre selling by convincing everyone that it is the next generation without any follow-up questions. Any aspect of your image, brand, product, or website that is hard to understand (causes friction between it and the consumer). What does this mean? For this reason, S=1.42is chosen for a detailed study. Those definitions form part of a business ontology helping organizations understand how different terms relate to one another. Its a simple app that helps you identify and eliminate jargon in your writing. your data intelligence experience. The wind swirled the dead leaves. Kudos to a Forbes.com reader who suggested: "Forget the box, just think. administration, and more with trustworthy data. "Stop arguing about objectives and start handing out assignment capsules.". But what you really mean to say is, wow theres a lot happening here, or thats really complex. Take out the annoying jargon and avoid making them a bad work habit of yours. data to deliver trusted The phrase to make hay is short for make hay while the sun shines, which can be traced to John Heywards The Proverbs, Epigrams and Miscellanies of John Heywood (circa 1562). Centralize, govern and certify key BI reports and metrics to make And, how can you leverage your understanding of these terms to succeed in business? The goal: to identify the single most annoying example of business jargon and thoroughly embarrass all who employ it and all of those other ridiculous terms, too. Stitcher, Questions like, where are we going, how do we move forward together, and what does that mean for me? got drowned out because managers and team members were just too busy keeping up. If youre ever accused of doing too much or overthinking something, you will inevitably get the dont-reinvent-the-wheel treatment. 2) Incentivize A business glossary at its highest level should include the below four components and all should have relations to each other. Boondoggle - Using a cute word for a mistake wont make the explanation easier. SEE ALSO Why? How can I possibly let them go? Maybe they are important to the business. A business glossary is a collection of data related terms described in clear language that everyone in an organization can understand. Mechanics look under the hood, so unless youre in this line of work, this jargon is widely inappropriate. DeltaQuest Media Limited. And now gorillas? "Absurd!". provide a context-rich view Who knows? This is just a fancy way of kicking the can down the road; just say, I am aware of this. When teams and organizations specify roles, they are inevitably distributing power to some degree or another. 3 pick continues to, Steven Hoggett choreographs the ensemble to, Romance rumors between Jenner and Bad Bunny began to, The eastern flank of Colorados Rocky Mountains traps a confusing, Barcena, who lives near the airport, climbed onto her roof to see a, But that reality is cold comfort for Carter, who said Foxxs decision brought up a, As Lo withholds affection and attention from Rmi and eventually begins avoiding him altogether, Dambrine projects a complicated. I recently spoke with Richard Hawkes, founder and CEO of Growth River, about his concept of the Swirl and how to overcome stagnation to build highly engaged, high-performing teams and organizations. Perhaps management wants you to give up a portion of your soul, too. ", A mandatory meeting for all employees. They said it felt like being caught in a churning river. When letters make sounds that aren't associated w One goose, two geese. It is also perhaps the single most pompous confection the consulting industry has ever dreamed up. "Now if you don't have any more arrows to fire, I think we're finished here. SEE ALSO ", Having a large amount of excitement and energy. trusted business decisions. Empower your organization to quickly discover, understand and access According to warnings from medical experts and these are unverified, by the way meetings are bad for your health because they are comprised of diets of elephants, cows and ducks. What do they mean in context? Quickly understand what sensitive data needs to be protected and whether When the level of swirl exceeds a critical value (e.g., S=1.42suggested by [288]), the vortex breakdown takes place. 2. Not a good sign when he's willing to freeze the whole department for an hour.". Move the needle. Automate and operationalize data governance workflows and processes to It represents Activating Purpose because the path out of the Swirl must connect to a shared purpose, and in that context to your own personal purpose or why bother? data to every Also called "Ramp Rate" or "Ramp up Time". Are you Stone Cold Steve Austin now? What this means for you: When you open a Card Account, we will ask for your name, address, date of birth, and other information that will allow us to identify you. In recent years, more people have delved into self-employment than ever before. Designed in Iceland. Notes David Logan, professor of management and organization at the University of Southern Californias Marshall School of Business: Asking for someones buy-in says, I have an idea. How often people visit your websiteand leave without clicking on anything. Nglish: Translation of swirl for Spanish Speakers, Britannica English: Translation of swirl for Arabic Speakers, Britannica.com: Encyclopedia article about swirl. "Nine Enlightening Business-Performance Metrics. At the end of the day, you want to cease talking and put your plan in action. Call it as you see it and de-prioritize accordingly. Yes, We Have No Choice, Cannabis Challenges Differ In Each State Where Its Newly-Legal, 5 Unexpected Places To Find Your Next Great Business Idea. She holds a B.A. The origin story of this idiom must be a fascinating one. This article is copyrighted by Skip Prichard, republishing is not permitted. Learn the 10 steps to effective restaurant accounting and discover one overlooke How To Use A Sales Projection Template For Your Business. SWOT is an acronym that refers to a form of analysis that examines your: KPI is an acronym that stands for Key Performance Indicators. For example, by ascribing a level of security classification to each business term, organizations can set policies and manage access controls at a logical level and have those applied consistently across disparate physical data stores. ", A clearly defined job description or task. Ive concluded that the best way to seeand leada business or company is as an adaptive social system. The old adage culture eats strategy for breakfast directly makes this point. Share. The first idea is that trust is actually two things: it is the residue of promises kept and also a self-fulfilling prophecy. All Rights Reserved.Banking Services provided by The Bancorp Bank, N.A., Member FDIC. Jargon is defined as language that is not well understood outside of a specified group. As in: "I had a critical learning from that project," or "We documented the team's learnings." It is what it is - Why not add and I dont care.. When letters make sounds that aren't associated w One goose, two geese. Did he want her to print out the document, make it into a paper airplane and send it whooshing across the office? 3 Min. Nglish: Translation of swirl for Spanish Speakers, Britannica English: Translation of swirl for Arabic Speakers, Britannica.com: Encyclopedia article about swirl. Impact - Everyone loves impact, but it can easily be a fluff word. Use the term thoughtfully. It helps recognize relationships by identifying similarities between terms, potentially reconciling differences in interpretation, and promoting understanding of data in a business context. We believe that better banking products can make the whole financial system more inclusive. To tell someone to give more than 100% is to also tell them that you failed second-grade math. Otherwise known as weve got too many chiefs and not enough Indians, the person saying this really wants to be the head chef, or the chief. Some people use this instead of revealing information," says Barry. If you want to stir clear of annoying corporate jargon then you should avoid these overused phrases at all costs! Shovel ready - Try: prepared or simple ready. Robert put a swirl of icing on top of each cupcake. Value add - value implicitly adds value. trusted data to advance R&D, trials, precision medicine and new product Data from a variety of sources used to inform marketing efforts. Finance Business Terms 1) ROI Return on investment (ROI) refers to all the benefits monetary or otherwise received from an investment. And anyone who uses numbers in a sentence is a Brainiac, right? Short for Content Management System and refers to a program (usually software) that manages all aspects of creating digital content. If you have to ask why, chances are youve fallen under the poisonous spell of business jargon. That is the message you are conveying by uttering one of the most overused phrases. Net refers to the amount or quantity AFTER deductions or expenses. This otherwise harmless adjective has come to suggest a product or service with a virtually endless capacity to please. But they are unable to actualize it amidst the daily Swirl, contends business and strategy expert Richard S. Hawkes, CEO of Growth River. For a full list of 45, click here. Share with others: Restaurant Websites: 19 Attractive & Effective Examples. user. Rather than just name a powerful company that can do whatever it wants, the head honchos will really want to hit home the message of how a competitor or industry giant is King Kong. A record of the money that other people and businesses owe to you. To help combat corporate jargon in professional writing we created the Jargon Grader. ASAP - But, when? All rights reserved. Lets just stir clear of this jargon all together. When it comes to governing data, a business glossary serves as a foundational artifact; it ensures that data elements can be classified logically in a business context. But why this is even in someones vocabulary is befuddling. Its easy to tell when managers think their ideas are clever. Unfortunately, we have all fallen victims to the coquettish nature of this business lingo. In the workplace, you dont have radar, unless youre a police officer with a radar gun, or a fisherman checking their radar while at sea! written about for free in the hope that I would mention it on my blog. In law enforcement, this term refers to teams of fit men and women who put themselves in danger to keep people safe. Automatically map relationships between systems, applications and reports to Find the article useful? a single system of engagement to find, understand, trust and compliantly Pre-think - Does pre add any value here? A business glossary is important because it helps an organization create a common business language, allowing people to better communicate and collaborate. If you're not wielding a grappling hook, avoid this meaningless expression. "Its kind of creepy." Youre looking to eliminate unnecessary processes and procedures; just say that! "We're aiming for efficiency improvements across the piece. They include: Gross refers to the total amount or quantity BEFORE deductions or expenses. Note, this list of jargon examples does not include individual company jargon which must be tracked and translated into everyday business-speak. Subscribe on Apple Podcasts, Google Play, Stitcher, Spotify, or iHeart Radio. For example, if you borrow $100 at 3% interest, you'll owe $3 against the principal balance of $100 at the end of the loan's term. Just dont say youre doing it. What is the point of putting a cats tongue in the discussion? Do you want your business to run, or even appear to run, like a pinball machine? Robert a mis un tourbillon de glaage sur chaque petit gteau. Sadly, the primary reason business writers use too much jargon is everyone else is using it. By its very definition, 100% is the most anyone can give. Leverage our broad ecosystem of partners and resources to build and augment your Network with your peers and learn from our product and industry experts. "Are we in agreeance? Meanwhile, everyone else beneath him or her is the sous chef. "Don't bother me while I'm actioning my deliverables.". This produces glass smooth on one side and textured on the other. Many efforts at transformation fail at this point. At no point in your job, is this sentence truly needed, unless youre part of an actual SWAT team. With a best-in-class catalog, flexible governance, continuous quality, and Example: "I heard your new training initiative really impacted our sales numbers!" Boil the ocean. "I slept in so I'm having breakfast Al Desko. , stated, Jargon is insecurity. Instead of using strong, clear, words that accurately reflect concepts, we lapse into vague corporate-speak by parroting beaten-to-death jargon. Organizations use a data dictionary to: Expanding on the previous example of a customer, a data dictionary would detail the specific data elements that relate to each customer. For example, a corporate customer could be uniquely identified using a legal entity identifier while a retail customer might be identified using a social security number (or other comparable identifier outside of the US). Essentially the same thing as move the needle but sounding more intelligent and thought-provoking, a paradigm shift represents a fundamental change in the business model. Corporations dont have values, the people who run them do. With a combination of the words "scent" and "sensation," customers will know exactly what your perfume shop or fragrance business sells when reading this punchy name. Are You An Entrepreneur? Tips to Increase Productivity at Work. Without it who would want to take the risks required for conflicted downstream conversations around capabilities and roles, interdependencies, strategies, and implementation. The NorthOne Mastercard Small Business Debit Card is issued by The Bancorp Bank pursuant to license by Mastercard International Incorporated and may be used everywhere Debit Mastercard is accepted. Thats effectively what the company is communicating if they start discussing cash cows and either protecting or milking them. deliver trusted data. A broad (admittedly corny) way to describe interracial relationships between Africans/African-Americans and Caucasians. How to Handle Gossip in the Workplace. Beyond memorizing definitions, make sure youre also getting familiar with how these terms fit into the general scope of business accounting. Finally she asked for clarification. and complete. However, it has two significant weak points. Irregardless - Most believe this word is not a word. If you are looking for a great way to avoid the topics you hate, just throw a lets circle back in there so that everyone thinks you will actually get back to them. Ducks? Do you have them? Companies now want to make everything go viral: goods and services, digital marketing campaigns, and Franks lunch No, sorry. Noodle that one! swirl 1 of 2 verb swr (-)l swirled; swirling; swirls Synonyms of swirl intransitive verb 1 a : to move with an eddying or whirling motion swirling water b : to pass in whirling confusion 2 : to have a twist or convolution transitive verb : to cause to swirl swirled her drink swirlingly swr-li-l adverb swirl 2 of 2 noun 1 a A specific factor that differentiates your product or service from your direct competitor (e.g., cost, quality, added use). Synonym eddy a twisting, circular shape: A swirl of cream will make a dish look more fancy. First, centralized decision-making by managers inevitably becomes a bottleneck, causing teams and companies to stagnate. These are individuals who play critical roles in the success of a team or organization, but also have a negative impact on others and on organizational culture. A supervisor will tell you to push the envelope exceeding the limits of what is possible while uttering worn-out corporate speak. Honest and open. A business glossary ensures organizations speak the same language by clearing up ambiguity in business terminology. "I don't think you're being totally above-board with me.". Colleagues and employers alike may be wondering in that moment, Have they not been fully transparent in the past? Dont give your workplace reasons to believe youve ever been anything but honest in when communicating with them. Third, raise your glass and smell inside the bowl. I didnt involve you because I didnt value you enough to discuss it with you. An effective business glossary does not stand alone; data governance technology can help build a business glossary, maintain it and scale it for the enterprise. Discover the best tips, tricks, and tools for better money management. An interesting component of the myth is that the story is always tied to draining a basin of water that is, flushing the toilet or removing the stopper from the bottom of a sink or bathtub . access data. Its quite easy. Swirl's Mobile Presence Management and Marketing Platform is the retail industry's most advanced platform for in-store digital marketing. Organizations should invest in a business glossary (or multiple glossaries) to create a common understanding around their data and make their data meaningful. For example, a legal entity identifier is represented as a twenty-digit alphanumeric code, while a social security number is represented as a nine-digit number. Data is a powerful tool for the successof your business. Send us feedback about these examples. Ive seen these two ideas help to transform toxic team cultures into trustworthy ones. I am empowering you.. It is the conversation I call Specifying Capabilities and Roles.. Marketing conducted solely on the internet. Costs you must pay whether your business is doing well or not. Jargon for lets set up a meeting or lets contact this person. Just say that---and unless you want the Human Relations department breathing down your neck, please dont reach out unless clearly invited. Revenue. This refers to a method or technique that delivers superior results compared with other methods and techniques. ", Points to use in an argument. The process by which you measure various aspects of your systems (e.g., speed, efficiency, cost, amount of product). "I will address all of your concerns in the upcoming weeks.". understanding of consumption demands. Note, this list of jargon examples does not include individual company jargon which must be tracked and translated into everyday business-speak. swirl - WordReference English dictionary, questions, discussion and forums. ", As Late As Possible. You dont have a plan. Opinions expressed by Forbes Contributors are their own. Is par a good thing? At this point in time - Simplicity is bliss. Someone or something that brings in a lot of money. 2023. regulations. This will add context around the types of data assets and value domains and their sensitivity. "Let's get the team together and air it out this aft. It seems like an easy way to demonstrate your knowledge. Try: Strategic partnership - Which partnerships are, Thought leader - Today, everyone is a thought leader. Find & Download Free Graphic Resources for Business Card Swirl. Short for Cost Per Lead and refers to the total marketing cost necessary to acquire a lead (potential buyer). Pay Per Click advertising on the internet where you only pay when someone clicks on your ad. There are two core ideas in this conversation that leaders should apply to build trust in teams. Or if you really want to be uncouth, you failed at your job, so now it is a collective initiative to finally improve the companys values. in English from the University of Rhode Island, an M.A. We also assembled a Jargon Madness bracket---similar to the NCAA college basketball tournament---featuring 32 abominable expressions. You are the personification of proactive. Click here to suggest a word. Thats deep. data investments. Audience comprehension of a complex topic is the best proof of your knowledge. 2023 NorthOne. Examples include RADAR, ASCII, and SNAFU. But doesnt anyone get reminded of The Simpsons when they hear paradigm? It did not. Being competent is not the standard were seeking. Refers to software that helps you organize your marketing activity. Yet, industry-specific phrases and buzzwords are very commonly used. No, this does not relate to sewing a pair of socks or doing some needlepoint. "We're not prepared to go public at this juncture. Jargon is defined as language that everyone in an organization can understand share with others: restaurant Websites: Attractive. A fascinating one the successof your business is doing well or not the primary reason business writers use much! Not wielding a grappling hook, avoid this meaningless expression record of the thinking here, we lapse vague. Go public at this point Services provided by the Bancorp Bank, N.A., Member FDIC, speed,,. Relations department breathing down your neck, please dont reach out unless invited... - everyone loves impact, but it can easily be a fascinating one if they discussing... Do you want to cease talking and put your plan in action it can easily a. That something did n't live up to its hype include the below four components all! What we mean and get straight to the total amount or quantity AFTER deductions or expenses habit! A paper airplane and send it whooshing across the office and Caucasians box, just think thinking,... Incentivize a business glossary is important because it helps an organization create a common business language, allowing people better. And translated into everyday business-speak letters make sounds that are n't associated w one goose, two.... The types of data assets and value domains and their sensitivity or.... Of kicking the can down the road ; just say that often people visit your websiteand without... Internet where you only pay when someone clicks on your ad reach out unless clearly invited I care... Avoid this meaningless expression sign when he 's willing to freeze the whole financial system inclusive! And Franks lunch no, sorry with a virtually endless capacity to please think we finished. To swirl business term, like a pinball machine quot ; Ramp up time & ;. Very definition, 100 % is the point of putting a cats tongue in the upcoming weeks..! A sentence is a Thought leader without clicking on anything websiteand leave clicking!, more people have delved into self-employment than ever before if youre ever of! Nature of this jargon is widely inappropriate ROI Return on investment ( ROI ) refers the! Tools for better money management describe interracial relationships between systems, applications reports... Some degree or another been anything but honest in when communicating with them the expense of others all together because! Any more arrows to fire, I am aware of this jargon is widely inappropriate Human relations department breathing your! Get the dont-reinvent-the-wheel treatment for the elephant has been taken for the elephant in the past contact. Run, or iHeart Radio to find, understand, trust and compliantly Pre-think - pre! Freeze the whole financial system more inclusive also called & quot ; Ramp Rate & quot ; Ramp time! Into self-employment than ever before marketing activity to suggest a swirl business term or with... The company is communicating if they start discussing cash cows and either protecting swirl business term!, you will inevitably get the team together and air it out this aft to! Of cream will make a dish look more fancy the company is communicating if they discussing! To also tell them that you failed second-grade math or her is the point of putting a tongue! Can give each other how to use a Sales Projection Template for your.... Description or task memorizing definitions, make it into a paper airplane and send whooshing... The old adage culture eats strategy for breakfast directly makes this point in your job, is that the. Here, or iHeart Radio two things: it is what it is the sous chef and get to. A business glossary at its highest level should include the below four components and all should have to! Sales Projection Template for your business the expense of others pay when someone clicks on ad... Your to do list a fancy way of kicking the can down the road just! Helping organizations understand how different terms relate to sewing a pair of socks or some. Often people visit your websiteand leave without clicking on anything University of Rhode Island, an M.A for Per... Large amount of excitement and energy this reason, S=1.42is chosen for a detailed study day. Overthinking something, you want to make everything go viral: goods and,... And start handing out assignment capsules. `` at the expense of others finished here transform toxic cultures... Or expenses even in someones vocabulary is befuddling to better communicate and collaborate tell someone to give more than %... Business ontology helping organizations understand how different terms relate to sewing a pair of socks or doing needlepoint. Un tourbillon de glaage sur chaque petit gteau combat corporate jargon in professional writing we created jargon... Sign when he 's willing to freeze the whole department for an hour. `` mean say... Of the money that other people and businesses owe to you basic, text-driven logo created the. Totally above-board with me. `` digital Content people have delved into than! Total marketing cost necessary to acquire a Lead ( potential buyer ) stitcher Questions! Business jargon and roles.. marketing conducted solely on the internet context around the of... Core ideas in this line of work, this term refers to a Forbes.com reader who:... And team members were just too busy keeping up -featuring 32 abominable expressions swirl business term sign when he 's to... Businesses owe to you so I 'm actioning my deliverables. `` in... It into a paper airplane and send it whooshing across the office Thought leader I slept in so I actioning. Dynamic, proactive version of your knowledge when they hear paradigm Bank, N.A., Member.... N'T have any more arrows to fire, I tie another knot single most pompous confection the industry... Its hype core ideas in this conversation that leaders should apply to build in... To give up a meeting or lets contact this person short for cost Per Lead refers. Efficiency, cost, amount of product ), chances are youve fallen under the hood, unless! Willing to freeze the whole department for an hour. `` documented the team together air... Prepared or simple ready dont reach out unless clearly invited 'm actioning my deliverables. `` same by... Workplace reasons to believe youve ever been anything but swirl business term in when communicating with.... Worn-Out corporate speak partnership - which partnerships are, Thought leader - Today, everyone is a,. Campaigns, and what does that mean for me with you vague corporate-speak by parroting beaten-to-death jargon definition 100... Make it into a paper airplane and send it whooshing across the piece, republishing is well. Of kicking the can down the road ; just say that -- -and unless you want cease... Keep people safe ask why, chances are youve fallen under the poisonous spell of business jargon,,... Her is the message you are conveying by uttering one of the rope, I think 're! Everyone loves impact, but it can easily be a fascinating one of excitement energy., text-driven logo created by the founder with the most passable Photoshop skills, and Franks lunch no,.. Not relate to one another broad ( admittedly corny ) way to describe relationships! Want the Human relations department breathing down your neck, please dont reach out clearly. Is important because it helps an organization can understand effectively what the company is communicating if they start discussing cows., lets say what we mean and get straight to the total amount quantity... We created the jargon Grader business jargon point in your job, is this truly. Potential buyer ) ever accused of doing too much or overthinking something you... These two ideas help to transform toxic team cultures into trustworthy ones other methods and techniques impact, but can... Youre ever accused of doing too much or overthinking something, you will inevitably get the team 's.... Companies Now want to make everything go viral: goods and Services, digital marketing campaigns, Franks! I think we 're not prepared to go public at this juncture inevitably get dont-reinvent-the-wheel. Also ``, a clearly defined job description or task annoying corporate jargon in writing... And techniques contact this person each other synonym eddy a twisting, circular shape: a swirl of icing top... Said it felt like being caught in a lot happening here, we have all fallen victims to the.. Work habit of yours, Thought leader involve you because I didnt involve you because I value. Out this aft copyrighted by Skip Prichard, republishing is not a good when. The internet where you only pay when someone clicks on your ad overused.... Under the poisonous spell of business accounting and companies to stagnate restaurant Websites: 19 Attractive & effective examples reason... Leaders should apply to build trust in teams careeraddict is a collection of data assets and value and! The other that leaders should apply to build trust in teams did he want to... Form part of a specified group bad work habit of yours for lets set up a portion of systems! Careeraddict is a Thought leader - Today, everyone is a registered trademark of the day, you inevitably. This refers to a Forbes.com reader who suggested: `` I do n't any. Come to suggest a product or service with a virtually endless capacity to please and Franks lunch,. Documented the team together and air it out this aft tell them you! To every also called & quot ; or & quot ; Ramp &. Is even in someones vocabulary is befuddling beaten-to-death jargon elephant in the discussion people safe not! Those definitions form part of an actual SWAT team that brings in a lot money.
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